Our Story

PARE | paring back the excess to reveal the essence

PARE is a scent & wellbeing brand devoted to helping women slow down, simplify and reconnect with what truly matters to them. Through restful practices, scent rituals and embodied experiences, PARE offers a return to essence - stripping away the noise and nourishing what lies deeper.

Our mission is to guide women out of stress, anxiety and overwhelm into a life of balance, calm, connection and joy — where caring for themselves isn’t a luxury, but a powerful act of love.  In a world that praises action and doing, we help women rediscover the power of pausing and resting. Through stillness, self-compassion and embodied practices, we support them in creating lives that feel spacious, grounded and deeply aligned with their core values and sense of purpose.

Founded by Sophie Mawby, fragrance educator and yin yoga facilitator, PARE was born from a desire to inspire busy women to prioritise their own wellbeing, creating a life of more joy, more balance, and deeper fulfilment.

Sophie weaves together her backgrounds in fragrance development and yoga, offering experiences exploring the connection between olfaction and wellbeing, whilst sharing her decades of accumulated knowledge and expertise to help brands, businesses and private individuals to discover the life enriching power of scent and rest.